MyGoi brand development: Unique luxe stay strategy for MyGetaway

MyGetaway Group in Ghana are developers of upscale resort communities and hotels for the West African market. The MyGoi Beach Resort, launched at a Property Expo in Atlanta, Georgia, in the United States in July 2018, is their latest undertaking. The Brief With 1,3 million tourists to Ghana yearly, Infestation’s task was to help define…

Todwil Brand Development: How we rebranded the branding pros

The complexity Todwil, a longstanding producer of end-to-end shopfitting, point-of-purchase branding and corporate signage solutions recognized their need for a brand update, and alongside this, the need to restructure the hierarchy of their internal divisions and sub-brands, which were not in alignment with the parent brand. We were tasked to evaluate and adjust the positioning…

Matahari brand development: Bringing the feel-good back to Indonesia’s largest fashion retailer

 The brand Matahari is Indonesia’s biggest fashion department store with over 155 stores nationwide employing over 40 000 people. They have a revenue of over $1,5 Billion and are listed on the Indonesian stock exchange. They did not have a formal brand position and were trading on their legacy of providing affordable quality fashion to…

50+ Exhibition designs that make history come alive

The complexity Over the last few years, we’ve delivered a series of striking displays for four very different exhibition designs. We were privileged to work with Urban Brew Studios, and the University of Fort Hare, in developing exhibition panels for a permanent exhibition commemorating the university’s centenary. Archival Platform commissioned us, on behalf of the…

CCID Marketing campaigns: It takes a village to keep a city clean

The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the participation…

V&A Waterfront: The importance of marketing when you’re at your busiest

With over 24 million visitors per year and a 1% year on year growth, the V&A Waterfront is clearly one of Cape Town’s top attractions. The festive season adds to the influx of seasonal tourists, and during this period, locals perceive it to be inaccessible, crowded and a difficult destination to navigate. Why then, would…