Matahari brand development: Bringing the feel-good back to Indonesia’s largest fashion retailer

 The brand Matahari is Indonesia’s biggest fashion department store with over 155 stores nationwide employing over 40 000 people. They have a revenue of over $1,5 Billion and are listed on the Indonesian stock exchange. They did not have a formal brand position and were trading on their legacy of providing affordable quality fashion to…

50+ Exhibition designs that make history come alive

The complexity Over the last few years, we’ve delivered a series of striking displays for four very different exhibition designs. We were privileged to work with Urban Brew Studios, and the University of Fort Hare, in developing exhibition panels for a permanent exhibition commemorating the university’s centenary. Archival Platform commissioned us, on behalf of the…

CCID Marketing campaigns: It takes a village to keep a city clean

The complexity Keeping a city centre clean and safe, and caring for its most vulnerable citizens, is a mammoth task. The Cape Town Central City Improvement District (CCID) is one among many other organisations who carry out this mandate while we’re sleeping, working or playing. But maintaining a healthy urban environment also requires the participation…

V&A Waterfront: The importance of marketing when you’re at your busiest

With over 24 million visitors per year and a 1% year on year growth, the V&A Waterfront is clearly one of Cape Town’s top attractions. The festive season adds to the influx of seasonal tourists, and during this period, locals perceive it to be inaccessible, crowded and a difficult destination to navigate. Why then, would…

Horizon Capital brand: Creating a competitive edge in a crowded market

Being recognised in a crowded and often mistrusted market, a boutique property development firm asked us to help them stand out – here’s how we positioned the Horizon Capital brand  / Horizon Capital: The brand Horizon Capital Residential is a boutique property development firm specialising in designing, developing and marketing new urban residential properties to…

Cape Town Tourism rebrand: For the love of a city

Love the new Love Cape Town vibes? That’s the result of a lot of clever brand repositioning work. Here’s how we executed the new Cape Town Tourism rebrand you love so much / The brand Cape Town Tourism is the mouthpiece for tourism in the Mother City. It has successfully reinforced the city’s place on…