Crater: Outdoor Lifestyle Brand Newcomer

The Opportunity The global trend to pursue an active, outdoor and travel-inspired lifestyle is what motivated MATAHARI Department Store, to offer a new brand of quality outdoor apparel and accessories to its Indonesian customers. Through extensive, on-the-ground research, we helped MATAHARI develop a unique brand position for the brand, that created a niche in an…

Places with personality: Creating the V&A Waterfront naming convention

From when it started a quarter of a century ago, Cape Town’s Waterfront has grown immensely, today encompassing entire districts with their own unique history and personality. To tie them all together under the V&A brand identity while still letting each place’s uniqueness show, we created the strategic V&A Waterfront naming convention. / The brand…