361˚

Creating Powerful Sub Brands

A well-crafted subbrand amplifies its master brand by enhancing brand equity, clarifying market positioning, and building stronger recognition and loyalty.

For 361° Basketball, a subbrand within 361°, we were tasked with creating a distinct identity that maintains cohesion with the master brand. The goal was not only to establish 361° Basketball as a competitive force in the global basketball market but also to reinforce the overall relevance and appeal of the 361° master brand, ultimately strengthening its presence and impact in the broader market.