Blume is a lush, luminous garden in Kuta, Bali, that comes alive after dark. Created as an immersive escape where the imagination comes alive, it invites visitors into a world of light, vibrant nature experiences, delightful dining, live events, and sensory discovery.
Infestation was tasked with creating a brand that captures the magic of the experience and awakens the senses through nature, light, and imagination.
We created an organic wordmark with soft, rounded lowercase letterforms inspired by light and nature. Subtle distortions give it a sense of life and glow, while the star above the “i” reflects Blume’s night-time magic. The brand symbol combines a tree, representing nature and ancient wisdom, with branching forms that capture the transition from day to night.
An ethnic-inspired graphic language extends the identity, drawing from Balinese flora, fauna, temples, and landscapes. Designed as a flexible system, it creates a cohesive visual experience across signage, interiors, packaging, and every touchpoint throughout the venue.
The Blume sub-brands include restaurants, bars, retail spaces, and live event experiences. Each offers its own unique journey while remaining connected to the wider Blume world. Every identity was designed with its own character, while sharing visual cues that create a cohesive experience across the destination.
