Neith AI is a data intelligence dashboard transforming how governments, legal teams, and civil society engage with public consultation processes. Faced with low awareness and a complex offering, our task was to craft a brand that simplifies this dense space.
We developed a bold, minimal logo system centred around a stylised “N,” symbolising connection, transformation, and structure. This core mark is paired with a modern sans-serif wordmark, reflecting Neith AI’s innovative yet approachable personality. The supporting visual language incorporates soft, unexpected pastels to humanise complex technology and create a standout presence in the public sector.
At its core, Neith AI transforms thousands of public submissions on proposed legislation into clear, actionable data. Our brand system needed to convey that clarity and purpose both visually and verbally. Through modular layouts, motion elements, and a storytelling tone, we positioned Neith AI as more than a dashboard—but as a civic empowerment tool.
From pitch decks and dashboards to websites and animations, every brand element supports Neith AI’s mission: enabling informed decisions through accessible, accurate, and democratic data.
