It All Starts With Strategy: 13 Insights With Ferdi Rohrbeck

From the foundations of your brand to doing things that really matter – Ferdi Rohrbeck talks brands, business and gaining the competitive advantage From the Lowveld to Johannesburg then Dubai and now Cape Town. And the world is next. Design Infestation business development manager Ferdi Rohrbeck’s shares his insights on brands and marketing from around…

Partnering with your agency, vs. in-house creative delivery

You want to save money, be more efficient and retain control of your brand all at the same time correct? So should you consider an in-house marketing delivery to achieve this? Now, there’s nothing wrong with arguing for in-house marketing, in fact it makes a convincing case and raise some pertinent points in most cases.…

Why content marketing and why it works

Content marketing is a strategic marketing tool that is based on the creation, publishing and dissemination of content that is useful and relevant, with the aim of building engaged content communities on a segmented level and converting those communities into business-drivers. The digital age is noisy. Consumers are constantly being bombarded by information from all…

What makes a great team?

It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values every day. It’s about the team; the individuals who make up the whole and who…

Why ‘culture’ is more than a buzzword

Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate culture with start-up greats like Apple and Google. Today culture is even trickling into the…