Infestation Design – Cape Town Studio

+27 21 461 8601


Why content marketing and why it works

Content marketing is a strategic marketing tool that is based on the creation, publishing and dissemination of content that is useful and relevant, with the aim of building engaged content communities on a segmented level and converting those communities into business-drivers. The digital age is noisy. Consumers are constantly being bombarded by information from all…

What makes a great team?

It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values every day. It’s about the team; the individuals who make up the whole and who…

Why ‘culture’ is more than a buzzword

Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate culture with start-up greats like Apple and Google. Today culture is even trickling into the…

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