Private Label Brands & How to Revive the Department Store

Private labels: The crown jewels of a department store or the noose around its neck – a new idea on how to get the balance just right Let’s just get the elephant out of the way: The fashion department store model is dying. And it has been for at least a decade. From a brand…

#WomensDay: 5 Brand Marketing Insights with Our Brand Experts

Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand work. This #WomensDay, we highlight some of the amazing skills and insights of the team that help make our brand agency what it is today. INSIGHTS FROM OUR BRAND EXPERTS SAM BAINBRIDGE: WHAT IS A…

Carve Your Own Unique Space: 12 Insights With Sheena Crowie

From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world. Design Infestation production coordinator Sheena Crowie shares her insights on brands, strategic design and winning…

18 New Trend-Based Ideas from Marketing in July

From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from marketing in July – to inform your future planning Why big brands want small agencies. The big Twitter advertising guide. And forging meaningful connections with customers. We’ve collected 18 of our weekly trends-based new ideas…

Sell Your Wine: 7 Questions for Every Winemaker

Start by asking: Who’s drinking my wine? Are you talking to the guys who visited your farm? – the key to selling your wine is building your brand Thinking past the label. When the wine speaks to you. And how to share that story with your people. If the recent Covid-19 pandemic taught us anything,…

22 New Marketing Ideas from May

Innovative sales, out of the box social media and truly creative tips and tricks – our collection of marketing ideas from May 2020 Automating sales. Marketing your brand purpose. And building deeper customer relationships – even in a crisis. We’ve collected all the weekly marketing ideas from May 2020 into a single post. To inform…

What makes a great team?

It’s easy to apply labels to an organisation. Multi-disciplinary designers. Content, marketing and design strategists. Communication designers. But a business is about so much more than the description on its website. It’s about the people who live the brand’s values every day. It’s about the team; the individuals who make up the whole and who…

Why ‘culture’ is more than a buzzword

Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate culture with start-up greats like Apple and Google. Today culture is even trickling into the…

When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating. Your face not only tells the world who you are, but based on the cues it receives, it also informs your brain and body about where you are. Your brand works in the same way. Your brand should be engaging with…