by Elvorne | Nov 27, 2020 | Branding, Featured, Ideas, Inspiration, Marketing, Trends
Private labels: The crown jewels of a department store or the noose around its neck – a new idea on how to get the balance just right Let’s just get the elephant out of the way: The fashion department store model is dying. And it has been for at least a decade. From a...
by Elvorne | Oct 5, 2020 | Creative Design, Featured, Ideas, Inspiration, Marketing, Trends
How to win better in any size business We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it guards with unquestionable...
by Elvorne | Sep 2, 2020 | Featured, Ideas, Inspiration, Marketing
5 Questions to (re)discover your True Value and reconnect with your customer What is the True Value of your company? Why? Because in a demand crisis, customers are more discerning with their spend. But, even in this uncertainty, there’s good reason to believe you can...
by Sam | Aug 31, 2020 | Branding, Featured, Ideas, Inspiration, Marketing
Where did my customers go? Are they still out there? How do I re-engage and reconnect with a customer? Maybe we should find our True Selves first We’re seeing the impact of a global demand crisis. The seemingly necessary public-health response has caused enough...
by Infestation | Apr 13, 2017 | Branding, Infestation, Inspiration
Why ‘Culture’ is More than a Buzzword Previously used to apply to art galleries, symphonies and cheese, the word culture has entered the mainstream workplace. It’s a buzz word that makes even the word ‘content’ look underused. Trend-spotters would associate culture...
