Private Label Brands & How to Revive the Department Store

Private labels: The crown jewels of a department store or the noose around its neck – a new idea on how to get the balance just right Let’s just get the elephant out of the way: The fashion department store model is dying. And it has been for at least a decade. From a brand…

(Re)Discovering Your Prospector’s Heart

How to win better in any size business We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it guards with unquestionable authority. Need to deliver more? Go deeper. Invest in better shovels. Assign…

What’s Your True Value Again?

5 Questions to (re)discover your True Value and reconnect with your customer What is the True Value of your company? Why? Because in a demand crisis, customers are more discerning with their spend. But, even in this uncertainty, there’s good reason to believe you can actually cut your marketing spend and find better ways to…

#WomensDay: 5 Brand Marketing Insights with Our Brand Experts

Meet the brand experts: What is a brand. Why you should invest in it. And examples of remarkable recent brand work. This #WomensDay, we highlight some of the amazing skills and insights of the team that help make our brand agency what it is today. INSIGHTS FROM OUR BRAND EXPERTS SAM BAINBRIDGE: WHAT IS A…

Carve Your Own Unique Space: 12 Insights With Sheena Crowie

From setting your brand apart to doing things that matter in the real world, Sheena Crowie talks brands, strategic design and the future of marketing Focusing on trust. Making others feel included. And ensuring it works in the real world. Design Infestation production coordinator Sheena Crowie shares her insights on brands, strategic design and winning…

18 New Trend-Based Ideas from Marketing in July

From brand collabs and advanced customer experience to rediscovering your “why” in uncertain times, these are the top trends from marketing in July – to inform your future planning Why big brands want small agencies. The big Twitter advertising guide. And forging meaningful connections with customers. We’ve collected 18 of our weekly trends-based new ideas…

All About Touching Lives: 9 Insights with Anton Pople

From creating your brand persona to enabling it to work for you, Anton Pople talks brands, strategy and forging powerful emotional connections with customers Falling in love. Creating your own destiny. And touching people’s lives. Design Infestation senior graphic designer Anton Pople shares his insights on brands, strategy and how design can help forge the…

Sell Your Wine: 7 Questions for Every Winemaker

Start by asking: Who’s drinking my wine? Are you talking to the guys who visited your farm? – the key to selling your wine is building your brand Thinking past the label. When the wine speaks to you. And how to share that story with your people. If the recent Covid-19 pandemic taught us anything,…

It All Starts With Strategy: 13 Insights With Ferdi Rohrbeck

From the foundations of your brand to doing things that really matter – Ferdi Rohrbeck talks brands, business and gaining the competitive advantage From the Lowveld to Johannesburg then Dubai and now Cape Town. And the world is next. Design Infestation business development manager Ferdi Rohrbeck’s shares his insights on brands and marketing from around…