(Re)Discovering Your Prospector's Heart: How to Win Better in Business

How to win better in any size business

We often assume that big businesses have it all figured out. The settled mine with huge infrastructure and ever-improving means of extracting more and more precious material from the staked-out land it guards with unquestionable authority.

Need to deliver more? Go deeper. Invest in better shovels. Assign more resources until we win again.

How many large corporates today act like these proverbial mines?

And is there something that we, in our quest for riches and glory, might have lost sight of?

THE PROSPECTOR’S HEART

In business, as in life, when the big mines are still digging deeper, the prospectors have their sights on new ground. They have something big business struggle to have. A hungry heart.

Look beyond the horizon

Follow the signs in the environment

Prepare to explore wider and not deeper.

They ask the right questions and dream of what might be.

Their prospector’s heart guides them towards finding something new, a chance to win better.

That’s the fire that often drives startups and smaller businesses to outperform even the biggest mines on the block. That’s what urges the nimble to disrupt, to create entirely new markets and why they amass such teams of loyal supporters along the way.

There’s something undoubtedly beautiful in following the prospector’s heart.

THE (HE)ART OF “WIN BETTER”

Boutique brand agencies are in the fortunate position to work with both big global companies and small owner-managed start-ups. They truly understand that: Everyone has at their core a prospector’s heart.

In every big business right now, there sits at least one hungry future exec who can see what needs doing – take heart, buddy, we see where you’re going!

Fact is, not every business can just act on the urge to win better. When your business reaches a certain size, you’ll have systems, processes, legacy – tools in the ground, shafts and elevators governed by rights and regulations that you can’t just pick up and move somewhere else, even if the foreman starts questioning if you’re even digging in the right place anymore.

But that’s where a nimble partner comes in very handy.

It’s the age of consultation and precision.

And, as a “small” boutique agency, we believe we can help you cut through the apparent complexities your business faces, and help you rediscover your prospector’s heart.

HOW TO (RE)DISCOVER YOUR PROSPECTOR’S HEART

When the goal is not just to win but to win better, smarter and with greater satisfaction in business, every good prospector knows to keep the 4 golden rules of prospecting close to heart:

1. LEARN TO FAIL FAST

If you’re a prospector, dig one metre, and if you turn out to be wrong, pick up and move on – to paraphrase Seth Godin: It doesn’t matter how much time and effort you put into standing in line for a ticket, when you realise you’re on the wrong bus it’s time to get off and go the other way.

2. READ THE LANDSCAPE

Look around before you start digging. It doesn’t help to invest in something you’ve just deluded yourself into thinking is there. Look first. Dig where you know you’ll find what you’re looking for. If the signs aren’t there, no amount of money and tools will make your quarry appear there.

3. KNOW WHAT YOU’RE LOOKING FOR

This is the difference between knowing when to keep digging and when to stop. Don’t market just for the sake of marketing. Ask yourself why you are doing this, who is it for and talk to them. Who are you targeting? Why and how?

4. BEWARE FOOL’S GOLD

Have you really added brand value with that last effort? Are you investing in stuff you really need? It’s important because these are kinds of things you only realise afterwards when it’s way too late.

Big or small, team or individual, if you’re looking to explore ways to do great things while navigating all the complexities of your business, we get you.

Let’s make it happen.